Sucheta Dalal :26/11: A tragic past gives way to a bright future
Sucheta Dalal

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26/11: A tragic past gives way to a bright future  

November 16, 2009

On 26 November 2008, the city of Mumbai was witness to a series of deaths and immeasurable destruction in a terror attack that lasted for three days.

 

Café Leopold at upmarket Colaba in south Mumbai, the first place to be targeted, shrugged off the aftermath of the attack and set its sights firmly on the future when it opened for business just three days later. The attack has given this café a new-found popularity as the crowds continue to increase week after week. And nearly a year later, the Gateway of India remains a hot tourist attraction, giving a strong signal that that this resilient city has discounted the fear factor.

 

The Taj Mahal Palace Hotel is a brand synonymous with India’s progress. The Oberoi Group has always been associated with luxury and unforgettable memories. An integral part of Mumbai’s history, they have now become standing testimonials to resilience against terrorism.

 

Café Leopold, an iconic meeting place for the youth and a certain class of foreign tourists who want to see India up close, is now doing fantastic business and attracting a new class of customers. Its legend continues to grow all the time. The hotel has been made even more famous by Shantaram, the book by Gregory David Roberts.

 

Both the Oberoi and the Taj re-opened for business a month after having suffered a huge loss. Business was slow to pick up in the early days as both hotels were witnesses to empty lobbies and dampened spirits. But not anymore.

 

Raju Kane, CEO of Sampark Public Relations Ltd, said, “These two hotels have iconic locations and are the finest banqueting places in south Mumbai where most businesses are located. After the terror attacks, when the hotels were closed for renovation, press conferences did move to other hotels, but when they reopened, conferences shifted right back because of the huge demand from corporates. The security process has become a lot more elaborate and companies aren’t afraid to have their conferences here (anymore).”

 

The global economic meltdown during the past year came as a double whammy for the Taj and the Oberoi  Building sophisticated security systems including metal detectors, cameras and manpower to ensure future safety was an additional expense the hotels had to deal with.

 

Despite the physical and financial battering, these two hotels seem to have bounced back with a renewed spirit. Sunil Gautam, managing director of Hanmer MS&L Communications, said, “One year is a long time in business parlance. At first, yes, people were sceptical of visiting the high-profile places targeted by the attacks. But in a few months, the scenario changed, as in a busy city like Mumbai, people get back on their feet as soon as they can. If you recollect, we had been badly hit during the 1992-93 riots but the city came back to normalcy in a very quick time. So, it’s back to business with renewed vigour. We have hosted many conferences at both the venues. Business was down for some time after the attacks, as can be expected. The terror attacks are now a thing of the past. People have moved on with their lives and we see a lot of activities at these hotels other than regular press briefings.”

 

Another public relations executive says that business has not been affected at these two hotels and companies continue to have their press briefings at the Taj and Oberoi if it suits their budget, convenience and need. Even now, if one were to try to book a hall at either location, it would be difficult to get a date.

 

A spokesperson for the Taj Hotel said, “Hospitality business did take a hit due to the global slowdown and the Mumbai terror attacks. But we are confident that the worst is over. Over the last two quarters we have witnessed buoyancy in the market and in business. The sector is well on its road to recovery. There is no fear. Our guests are comfortable and secure. The Taj has always invested in the highest level of security in order to ensure guest safety and comfort. We will continue to update ourselves and abide by regulatory norms and guidelines. We have many of our loyal guests and patrons who have come back and stayed with us. Many international leaders and dignitaries have expressed their solidarity by staying with us. We are humbled and grateful for the support and solidarity expressed by so many individuals across the world.”

 

The city of Mumbai is impressed by this never-say-die attitude of these terror-hit establishments and their fight to get back on their feet, stronger than ever. One can only hope that a nightmare of this magnitude will never visit these icons again.
- Lorain Viegas [email protected]


-- Sucheta Dalal



 



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