Sucheta Dalal :ATTENTION CAR LOVERS!
Sucheta Dalal

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ATTENTION CAR LOVERS!  

June 7, 2003

This was forwarded to me by a Honda fan. It is called a tribute to the omnipotence of persistence and creativity...

IT IS TRULY SPECTACULAR - USE SOUND IF YOU CAN and read this before clicking on the link below.

It is the new Honda commercial in the UK.

It has no computer graphics or digital tricks in the film.

Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.

They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.

The film cost six million dollars and took three!!!months to complete including a full engineering the sequence. In addition, it's two minutes long. So every time Honda airs the film on British television, they're shelling out a lot of dough.

However, it is fast becoming the most downloaded advertisement in Internet history.

Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation – including the costs.

There are six and only six handmade Accords in the world.

To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.

The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on! ! how amazing computer graphics have gotten.

They fell off their chairs when they found out it was for real.

Oh. And about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.

As amazing as this is, it's actually based on an earlier film from the seventies called "How Things Move" by two Swiss self-destructing artifacts artists (say that ten times fast).

In that film, a similar setup with household objects goes on for thirty (thirty! three-zero!) minutes with air jets and fire and chemical reations.

Check out the ad with sound on: (Click here for more)

The original page is located here: (Click here for more)

I simply copied a larger version of the ad located here:(Click here for more so see which opens faster.)

Want to know how it was done? Read these articles for more info:(Click and here for more), both British news organizations.


-- Sucheta Dalal



 



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