Sucheta Dalal :ASCI decides to stay away from misleading Bharat Nirman ads
Sucheta Dalal

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ASCI decides to stay away from misleading Bharat Nirman ads  

September 30, 2013

Reacting to a barrage of complaints against the Bharat Nirman ads on Bills that have not yet been cleared by the Parliament, the Advertising Standards Council of India-ASCI, an industry watchdog, decided that it cannot rule on government and political advertisements

Sucheta Dalal



Remember the blitzkrieg of advertisements on the hawkers bill and the realty regulator? The first showed a hawker who refused to be cowed down by a policeman who tried to shoo him away. Instead, he said, he had an identity card that he seemed to suggest, gave him a license to hawk where he chose. The policeman immediately chose to patronise the hawker and was seen enjoying gol-gappas. Very touching. Except that the Bill to legalise hawking is yet to be cleared by both houses of Parliament (it has been cleared by only one) nor received Presidential assent or have rules framed for its implementation and notified in the national gazette. 

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-- Sucheta Dalal



 



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